Growth Eyoh
Milestones frequently make other people glance again. Tosin Adefeko, alternatively, has all the time gave the impression extra all for what comes subsequent. At 50, her tale is not just about what she has accomplished, but in addition about her willingness to continue learning, converting and development. That intuition has formed a occupation spanning banking, media, advertising and marketing communications and entrepreneurship. Greater than a report of good fortune, this can be a tale of constant changing into. The thread working via all of it is what she has helped make conceivable for others.
Nowadays, Tosin fondly known as Tosh by means of her pals is the Founder and CEO of AT3 – The MUVMNT Company, a logo expansion company that grew from the specialist communications consultancy she based years in the past. Her occupation would possibly glance sparsely deliberate in hindsight, however the trail used to be some distance from glaring. She studied English and Literary Research and grew up round books, concepts and full of life dialog. Her father, the past due Dr Femi Adekanye, used to be a banker, writer and previous Chairman of Trade Financial institution. Tosin has spoken about studying and enhancing his books, studying newspapers and trade magazines, following the scoop and debating present affairs. That early interest that might later form her paintings in communications used to be already taking root.
Her first primary occupation bankruptcy, alternatively, used to be banking. Tosin labored throughout 5 banks and constructed a a success occupation, however she got here to an uncomfortable conclusion: being excellent at one thing does now not all the time imply it’s the place you belong. At 31, she selected to modify path. After incomes a grasp’s stage in Advertising Communications in England, she returned to Nigeria and moved into media via Stand up Mag and NN24. She later sought a chance to be told from one in every of Nigeria’s main advertising and marketing communications execs, Dr Biodun Shobanjo. She joined The Quadrant Corporate, rose during the ranks and in the end was Leader Working Officer of QuadrantMSL, operating with primary native and global organisations throughout era, monetary services and products, FMCG and different sectors.
The ones years gave Tosin enjoy, however in addition they helped her see what used to be lacking. She started to note marketplace gaps and alternatives to do issues another way. Ultimately, she made up our minds to construct one thing of her personal. That call was AT3 Assets. The early years weren’t glamorous. Tosin has spoken overtly about having extra time than briefs and taking up alternatives, together with some unpaid paintings, to construct enjoy and credibility. She volunteered her experience to organisations comparable to Girls in Control, Industry and Public Carrier (WIMBIZ) and the Nigerian Financial Summit Staff (NESG), once in a while asking just for AT3’s emblem to seem on a backdrop.
In some ways, she used to be development a name sooner than popularity. The paintings in the end started to talk for itself. Extra briefs got here, native and world manufacturers relied on the company with their companies, and AT3 grew from a consultant communications consultancy into the broader logo expansion trade now referred to as AT3 – The MUVMNT Company. Her enjoy provides an invaluable reminder that good fortune hardly seems to be as neat whilst it’s being constructed because it does when the tale is instructed years later. A lot of it occurs quietly, via endurance, consistency and a willingness to stay doing the paintings sooner than someone is paying consideration.
Individuals who have labored carefully with Tosin will recognise that patience. As soon as she makes a decision one thing is price doing, it may be tricky to persuade her that it can’t be executed. She will also be heat and important, encouraging whilst nonetheless anticipating extra. She questions concepts, demanding situations assumptions and frequently pushes other people past their first resolution. Beneath that method is a sturdy trust in chance. A troublesome thought isn’t all the time unattainable. Once in a while it merely wishes extra concept, higher execution or anyone prepared to stay operating at it.
Possibly essentially the most fascinating shift in Tosin’s occupation got here after she had already constructed a reputation for herself in communications. For years, she helped organisations in finding and inform their tales. Over the years, she started developing areas for others to inform theirs. Thru The Muvmnt Studio, she hosted conversations with girls leaders, trade trailblazers, and company executives, together with The Exposed Collection. Thru #ToshTalks, she created a extra non-public platform to proportion her ideas on management, entrepreneurship, communications and lifestyles. Then got here PodFest Naija, bringing in combination Nigeria’s rising neighborhood of podcasters, creators and storytellers.
The inaugural PodFest Naija in 2025 attracted greater than 2,200 registered podcasters, creators, storytellers and lovers, with greater than 40 storytellers taking part. By means of 2026, it had grown right into a broader collecting of creators, manufacturers, tradition shapers and others within the storytelling neighborhood. That expansion says one thing in regards to the path Tosin’s paintings has taken. She spent years serving to manufacturers in finding the fitting tales to inform. Nowadays, she additionally is helping create areas the place others can in finding an target audience for their very own tales.
This evolution is sensible to someone who is aware of Tosh past her skilled titles. She loves a excellent dialog. She reads, questions, debates and turns into deeply engaged when an concept catches her consideration. Her hobby frequently is going past what anyone has accomplished to the individual in the back of the fulfillment. That interest is helping give an explanation for why conversations, storytelling and developing alternatives for others have develop into such crucial a part of her paintings. She believes concepts need to be explored, other people need to be heard and data turns into extra helpful when it’s shared.
Reputation has adopted. Tosin has been honoured amongst main girls in Nigeria’s advertising and marketing communications trade, named an Exceptional PR Persona of the 12 months, recognised amongst trade girls change-makers and indexed amongst main girls in Africa. She has additionally served on global and regional awards juries, together with the IPRA World Awards and SABRE Awards. Those achievements subject, however at 50, there’s otherwise to take a look at her good fortune.
The extra fascinating query is probably not what Tosin has collected, however what she has multiplied: other people, concepts, alternatives, and self belief.
That have an effect on is frequently more difficult to position on a résumé. You’ll be able to see it within the colleague who accepts a larger problem as a result of Tosin noticed extra in them, the pro who leaves a dialog believing an bold thought can paintings, or the lady who seems to be at Tosin’s occupation and understands that converting path at 31 used to be now not failure. Her adventure presentations that good fortune will have a number of chapters. Reinvention does now not imply the bankruptcy sooner than it used to be a mistake. Once in a while it merely way you will have discovered sufficient to understand it’s time to write any other one.
At 50, Tosin Adefeko has been a banker, media skilled, communications strategist, company chief, entrepreneur, storyteller, podcaster and convener. The thread connecting those other chapters is clearer than any unmarried name: she has persevered to develop whilst developing room for others to develop too. A significant occupation, in the end, isn’t measured best by means of what an individual builds, but in addition by means of what turns into conceivable for others because of this. Tosin’s adventure up to now presentations that any other thought, any other dialog, any other room to create, and any other tale are all the time ready to be exposed.
Growth Eyoh
Mission Co-ordinator – Podfest Naija