we.yan has signed a strategic partnership with Dsquares, a pacesetter in loyalty, rewards and buyer engagement around the Center East and Africa, to construct loyalty without delay into we.yan’s infrastructure in Nigeria. The signing got here as we.yan Founder and Leader Govt Officer, Tamer Bahgat joined Dsquares’ Loyalize 2026 panel in Cairo, Loyalty Past Business Barriers: Turning into A part of Day by day Existence, the place he set out a transparent view of the place loyalty is heading.
“The way forward for loyalty isn’t about rewarding folks for spending extra,” Bahgat instructed the target market. “It’s about making their on a regular basis lives extra precious.”
One thread throughout each and every enjoy
we.yan builds infrastructure with an ecosystem that mixes finance, conversation and trade. A dialog results in a business, the business results in a fee, and the fee frees up cash to save lots of or make investments. The similar ecosystem Nigerians use to most sensible up airtime has been decided on as a virtual retail channel for the Dangote Refinery Preliminary Public Providing.
Loyalty ties the ones stories in combination. With Dsquares’ era built-in into the infrastructure, the partnership goals to make rewards helpful past a unmarried transaction or service provider. What a buyer earns paying a invoice may turn out to be helpful when purchasing from any other service provider. Each enjoy within the ecosystem has the possible to make the following yet one more rewarding.
“Shoppers hang issues throughout dozens of companies, and maximum of that worth is trapped,” Bahgat stated. “The long run isn’t extra loyalty systems. It’s interoperable loyalty.”
Rewarding must haves, now not luxuries
Bahgat argued that the following technology of rewards shall be constructed across the moments folks go back to each and every week: airtime, information, expenses and cash despatched house. Rewarding must haves creates frequency, and frequency builds addiction. In a marketplace the place costs transfer speedy, a praise that covers day after today’s information package is value greater than a cut price on one thing you weren’t going to shop for.
As loyalty era evolves, the ones rewards may additionally turn out to be invisible: carried out routinely on the proper second, and not using a separate program to enroll in and no issues to trace.
“The most efficient loyalty program of the long run is the only shoppers by no means realise they’re the use of,” Bahgat stated.
Shared rewards for traders
For traders, the partnership creates a possibility to broaden shared rewards around the ecosystem. Small companies may achieve get right of entry to to loyalty gear constructed without delay into the infrastructure, with out the price or complexity of creating their very own systems. As extra traders take part, every stands to get pleasure from the task generated around the wider community.
“If I give somebody ten bucks to generate 5 bucks of worth, I’ve now not constructed a loyalty technique. I’ve constructed a subsidy,” Bahgat stated. “When the price of rewards is shared throughout companies that get advantages, loyalty turns into extra economically sustainable.”
Constructed for Nigeria, able for Africa
“For many years, manufacturers have paid folks to return again. We’re development infrastructure that makes each and every interplay extra precious,” stated Bahgat. “Loyalty isn’t a program you open; this is a layer woven into day by day existence. When bills, conversations and trade are living in combination, each and every interplay turns into a possibility to create worth.”
Marwan Kenawy, Founder and Leader Govt Officer of Dsquares, stated: “Nigeria is likely one of the maximum dynamic virtual markets on the earth, and we.yan is development precisely the type of attached ecosystem its shoppers deserve. Via bringing our loyalty and engagement experience to the platform, we will lend a hand we.yan develop with its neighborhood and provides folks extra causes to stick attached. This partnership marks the start of our adventure in Nigeria, and a basis for what we will be able to construct throughout Africa.”
The partnership lays the basis for interoperable rewards around the traders, companions and services and products within the we.yan ecosystem.
About we.yan
we.yan builds infrastructure with an ecosystem that mixes finance, conversation and trade. Customers and traders pay, save, make investments, chat and business in a single position. we.yan is are living in Nigeria development against connecting folks, companies and markets throughout Africa and all over the world. Be told extra at weyan.app.
About Dsquares
Dsquares is a most sensible B2B loyalty and rewards answers supplier, operating with Fortune 500 firms and multinational companies throughout Africa, the GCC, and Japanese Europe. With experience in loyalty systems for more than a few sectors, together with banking, telecom, retail, FMCGs, hospitality, automobile, petroleum, and e-commerce, they provide a strong portfolio of over 75 custom designed systems. Dsquares has facilitated over 2.5 billion transactions, serving 150 million finish customers thru a community spanning 21,000 service provider branches, solidifying their place as a depended on spouse in using buyer engagement and retention.